The design and implementation of a complete exhibiting program for multiple shows using modular components to create several different size exhibits. The design had to be versatile enough to provide marketing avenues for multiple pharma brands, and the AMAG brand, in a cohesive way.
Using AMAG's soft, curvilinear branding as a stylistic approach, the architecture is designed to be reflective of their brands, as well as a graphic backdrop for product-specific messaging. Flexible in their usage as well as their graphic applications, the exhibit architecture provided AMAG with a catalogue of components that could be shifted from show to show based on need.